What is EarthPositive ?

EarthPositive® is a green revolution in promotional apparel: Climate Neutral T-shirts. Organic and ethically made, but crucially, manufactured solely using sustainable energy generated from wind and solar power.

EarthPositive® is a practical and immediate solution for business and fashion to face their biggest challenge and take immediate
action to combat climate change.

LOW IMPACT FARMING

We have specifically chosen to work in regions where organic cotton is planted and harvested by hand, without mechanization, and because organic farming does not use
petroleum based chemical fertilizer, pesticide or herbicide, it is less reliant on fossil fuels.

CARBON NEUTRAL

EarthPositive® apparel is made in carbon neutral manufacturing facilities in India, from ‘low impact’ organic cotton, and is distributed through carbon neutral warehouses and offices in London that use only renewable green electricity.

ORGANIC PRODUCT

EarthPositive® is a 100% organic product, produced under the Global Organic Textile Standard (GOTS) and certified by The Control Union and The Soil Association. EarthPositive® is GM free.

FAIR TRADE PRACTICES

Under the organic standard, farmers and agricultural workers are protected by stringent social criteria (see appendix 1b), total traceability across the entire supply chain, but also by the ban on the use of poisonous pesticides and defoliants which can severely damage the health of farmers and families. These standards also free poor farmers tied into third world debt to chemical companies on the ‘pesticide treadmill’.

JUSTICE FOR WORKERS

To help tackle the social injustice often seen in manufacturing, commonly known as sweatshop labour, we go further, making transparent our manufacturing supply chain, through an independent audit by the Fair Wear Foundation. The FWF exists to promote fair labour conditions in the clothing industry.
 

 

ENVIRONMENTAL

EarthPositive® apparel is made to demonstrate the highest possible environmental, social and ethical standards, in one of the world’s most environmentally damaging industries, and to provide the music, fashion and promotional garment industries with a familiar product with which to promote awareness and take action on climate change. Now, the humble T- shirt, the most basic canvas for communicating a brand name, corporate identity, or political slogan has become the environmental product.

CONFIDENCE IN TEXTILES

EarthPositive® Apparel is certified by the Oeko-Tex 100 Standard, Class I. The Oeko-Tex 100 Standard is a guarantee of the safety of textiles and dyestuffs to human health. It also means we take more care in adopting environmentally friendly production methods throughout the manufacturing of EarthPositive® apparel.

WIND POWERED

The primary energy source for EarthPositive® apparel is thirty
massive wind turbines that generate a continuous source of renewable electricity.

CLIMATE NEUTRAL®

Climate Neutral means our industrial greenhouse gas emissions have been reduced to pre-industrial levels through low-impact (low emission) organic agriculture and carbon neutral industrial manufacturing, achieved through substituting energy use from fossil fuel powered power stations with clean renewable energy from wind turbines and solar power.

NO CARBON OFFSETS

Carbon neutral is a term most often used to describe a state
where CO2e emissions have been negated entirely by the purchase of intangible ‘carbon offsets’. This represents the ‘lowest quality’ means of achieving carbon neutral status and is discarded by EarthPositive® as a credible method. The only course of action is to change business-as-usual practices and genuinely reduce any emissions that contribute to global warming. This can only be achieved by the reduction of on-site energy consumption, and a switch from fossil fuel to renewable energy.

PICK YOUR COTTON CAREFULLY

We guarantee that we do not use cotton from Uzbekistan while the use of forced child labour is endemic. This follows the recommendations of the Environmental Justice Foundation ‘Clean Cotton Campaign’. The complete traceability of certified organic cotton allows us to make this guarantee.

 

 

 

LOW WATER FOOTPRINT

It can take more than 20,000 litres of water to produce 1kg of cotton, equivalent to a single T-shirt and pair of jeans. That’s why we chose to work in a region that receives up to 95% of its water from the monsoon rain. This was an important consideration for us, as the monsoon rain reduces the need for large-scale irrigation projects normally associated with conventional cotton farming, which often deprive local villages of scarce water resources by draining lakes and rivers.

SUSTAINABLE

EarthPositive® was designed as a viable alternative to cheap conventional promotional T-shirts. We have demonstrated that sustainability can be used for competitive advantage.

LOOK AFTER OUR WATER

The processing of the dye effluent takes place in a controlled closed-loop purification system that uses treatment ponds, sand filtration and reverse osmosis to convert the wastewater into clean water.

BIODEGRADABLE PACKAGING

EarthPositive® apparel is packaged in biodegradable PVC-free
packaging, and in 100% recycled cardboard boxes.

TRANSPORTATION

EarthPositive® has a ‘No Airfreight’ policy. We do not transport our goods, by air, instead we use containerised ocean shipping, and therefore the carbon footprint generated by transporting our apparel to Europe, Japan and the USA is negligible, more like a carbon fingerprint. EarthPositive apparel should not be criticised
for its inability to solve the world’s transportation and energy security issues, but we can ensure that our own production methods do nothing to contribute to environmental damage, social injustice or climate change.

TRANSPARENCY

The development project for EarthPositive® apparel, that has
taken two years to complete, will provide the apparel industry with
a blueprint in ethical and sustainable production. The Carbon Trust has asked for EarthPositive® to be used as a Case Study, so that the clothing industry will benefit from our research and development.

CARBON LABELLING

EarthPositive® apparel has reduced the carbon footprint of a T-shirt by up to 90%. However, consumers require an independent verification process and a label over the claims of individual companies. The Carbon Trust is trialling such a carbon reduction label. This carbon reduction label acts as both the verification and communication of the CO2 of EarthPositive® apparel. The Carbon Trust product carbon footprinting method is to become the single standard for a product’s carbon footprint in
the UK.

SAVE THE CLIMATE
WASH COOL & LINE DRY

EarthPositive® apparel can be washed at 30°C; however, we
ask EarthPositive consumers to consider the effects of domestic
machine washing and tumble drying time and time again, which
may contribute up to 80% of the energy used by a conventional cotton garment in its lifetime. We label our garments SAVE THE CLIMATE – WASH COOL – LINE DRY in addition to standard wash care instructions. We also recommend eco-friendly
detergents, which have minimal aquatic toxicity and will biodegrade quickly and completely.

 

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